Dental Industry Bites Into Brightening Smiles

Irvine resident Adriana Molina was on her way to work when she heard a disc jockey hype a new cosmetic dentistry center called BriteSmile Inc. that promises to deliver bright smiles in just an hour.

Molina, who had long been embarrassed about her stained teeth, was enticed by the DJ’s promise, but didn’t run to make an appointment.

However, a few weeks later when she spotted a BriteSmile office while strolling through the University Towne Centre mall, she didn’t hesitate to go inside.

Molina isn’t the only one to recently visit the posh office. Some 600 clients have walked through the doors of UTC’s BriteSmile since it opened 2