I watched with great interest as the political pundits and national news anchors focused on Super Tuesday’s primary results.
From CNN to Fox News, media outlets broke down who voted for each candidate and why.
The term “voting bloc” was not only used to analyze participation by age, gender, race and dozens of other demographics, but also to demonstrate the political might of traditional groups such as unions and veterans.
However, one voting bloc overlooked by the pundits and pontificators was small-business owners and employees, which make up over half of the work force in California.
And they had a huge presence at the polls.
It’s probably not surprising to learn that 81 percent of small-business owners and 52 percent of small-business employees polled on Super Tuesday say the presidential candidates have not sufficiently addressed the issues that are important to them.
Impressive Strength
As the California state director for the National Federation of Independent Business, the nation’s leading small-business association, I’ve spent my career listening to the concerns of small-business owners and their employees, and it’s time for our presidential candidates to do the same.
To illustrate the impressive strength and bandwidth of the small-business voting bloc, and surface the issues that matter most to them, NFIB conducted four state-specific, post-primary surveys and one national survey of Democrat and Republican voters.
As expected, our polls confirm small-business owners and their employees, not only in California but nationwide, are equal to, or greater than, well-established segments like veterans and union members.
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